I’ve been taking note of companies who do an amazing job with their Instagram. I wrote about Pantone earlier this year. Today I bring you the Instagram of J.Crew. I’ve noticed a lot of fashion brands on Instagram do one of two things: 1. hire a professional photographer that produces photographs that feel like ad campaigns and look very “professional”, or 2. Re-use ad shots or ecomm shots. While the photo’s on J.Crew’s Instagram are so good, they very well may use a professional photographer, they’re utilizing the medium in the right way. The style of their Instagram photo’s are more elevated versions of what everyone else is posting too. Stylistically, they get Instagram. While occasionally ad-campaign-looking shots find themselves in the feed, (usually around site updates I’ve noticed), they focus a a lot on the collaborations (i.e. “Discovered”)- but behind the scenes introductions to the product collaborations; they show product in action and usually seasonally-related, (see first photo), and they snap in-the-moment photographs that capture the going ons behind the scenes with the brand, (see the fashion week photo, among a few I’ve posted below). Below are some of my favorites from their feed, (click on each image to take you the the original feed).